How many exaggerated claims do you think you come across in an average day? My guess is… too many.
With so much competition, especially on the internet, people seem to think that they have to “one-up” the other guy (or gal). In my opinion, the more incredible the claim, the less credible is the claimant.
Nowhere is this practice more prevalent than in the home business industry. We’ve all seen ads like… “I made five figures my first thirty days in this program.” Makes me wonder where the decimal point is in that claim. Is it really like $10000 or $100.00? Where’s the proof? How much time and money did it take to make that five figure month? Even if they have proof, that doesn’t mean you or I will achieve those results. I’m not saying that it’s not achievable, but it typically takes someone a while to get to a five figure month.
It’s a shock and awe tactic. They’re playing to people’s greed or desperation to hook them into joining their opportunity or buy their product. But, I think the average opportunity seeker nowadays is wise to their lies. But, I continue to see it everyday, so it must still be working.
In my opinion, it’s best to avoid the show boaters, or at least Google them or their company before you give them your contact information and/or your hard-earned cash. Do your homework.
So if you are in the home business industry, or just starting out in it, remember it is a relationship business. People join people, not companies. People do business with people they know, like and trust. If you build relationships with your potential customers, your business will have a solid foundation to build on.
The key to success in any business is marketing.
You have to know how to market your products, services or business opportunies to the right people. A lot of time and money can be wasted on prospecting people who have no interest in what you have to offer. The old school network marketing techniques like the 3 foot rule, hanging flyers, bugging your family and friends, and holding hotel meetings just don’t work as well anymore. With all the advertising that people are bombarded with everyday, it’s no wonder people hate telemarketers and pop-up ads on their computer screen. They can’t escape it. Everywhere they go and doing everything they do, someone is trying to sell them something. On Billboards, TV, radio, the telephone and especially the internet.
This is why methods like Attraction Marketing and Social Networking are becoming the norm for most businesses who are brave enough to step out of the box and try something different. They position themselves where people are going to look for their particular product or service. They don’t jam their product or biz op down the throat of the prospect. They build relationships with the prospects. Show them that they understand their needs, offer solutions to their problems and make sales as a result. The prospects actually often request information rather than involuntarily receiving it. That’s ‘Attraction Marketing.’
The Attraction Marketing concept exploded onto the scene and revolutionized the Network Marketing and MLM industries with the release of Mike Dillard’s groundbreaking book “Magnetic Sponsoring.” It explains, in great detail, the three key ingredients for success in marketing.
1.) Build a list of people who are looking for what you have to offer
2.) Build a relationship with that list
3.) Market to that list.
Well, you may ask, where do you find those people? That’s where Social Networking comes into play. Websites like MySpace and Facebook were once perceived as places where teenagers socialized and that nobody would make any money there. That may have been true at one time, but not anymore. A lot of people are making a lot of money on these sites. Not to mention the explosion of You Tube and the introduction of Twitter. By adding videos, blogs and social networking to your marketing arsenal, the possibities are endless.
