How many exaggerated claims do you think you come across in an average day? My guess is… too many.
With so much competition, especially on the internet, people seem to think that they have to “one-up” the other guy (or gal). In my opinion, the more incredible the claim, the less credible is the claimant.
Nowhere is this practice more prevalent than in the home business industry. We’ve all seen ads like… “I made five figures my first thirty days in this program.” Makes me wonder where the decimal point is in that claim. Is it really like $10000 or $100.00? Where’s the proof? How much time and money did it take to make that five figure month? Even if they have proof, that doesn’t mean you or I will achieve those results. I’m not saying that it’s not achievable, but it typically takes someone a while to get to a five figure month.
It’s a shock and awe tactic. They’re playing to people’s greed or desperation to hook them into joining their opportunity or buy their product. But, I think the average opportunity seeker nowadays is wise to their lies. But, I continue to see it everyday, so it must still be working.
In my opinion, it’s best to avoid the show boaters, or at least Google them or their company before you give them your contact information and/or your hard-earned cash. Do your homework.
So if you are in the home business industry, or just starting out in it, remember it is a relationship business. People join people, not companies. People do business with people they know, like and trust. If you build relationships with your potential customers, your business will have a solid foundation to build on.
